Effect of Frequency of using Social-Media on Academic Performance of Students in Primary School Teachers' Training Colleges in Vihiga County, Kenya

Humphrey Musera Lugonzo, Benard Omenge Nyatuka, Titus Ogalo Pacho

Abstract


The study investigated the effect of frequency of social media usage on academic performance of students in primary school teachers’ training colleges (TTCs) in Vihiga County, Kenya. The Technological Determinism theory by McLuhan Marshall (1964) guided the study. Correlation survey research design was employed in the study with the aid of mixed method approach. It was conducted in 6 colleges. The target population of 1584 comprised of 6 principals, 100 tutors and 1478 students. The 6 colleges and the 6 principals were sampled purposively. Simple random sampling technique was used to select 306 students and 80 tutors using the table developed by Krejcie and Morgan (1970) to give a sample size of 392. Questionnaires and interview guide were used to collect data. Validity and reliability were determined by piloting these tools in 2 teachers’ training colleges in the neighbouring Kakamega County. Reliability was established through the Cronbach’s alpha coefficient which yielded acceptable values of 0.78 and 0.80 for the questionnaires issued to tutors and students, respectively. The Statistical Package for Social Sciences version 20 assisted in data analysis. Quantitative data was analysed descriptively using frequencies and percentages. It was presented in tabular form. It was also analysed inferentially using Pearson Product Moment Correlation, Regression and ANOVA to test if a correlation existed between the variables. The study findings revealed that a positive significant association existed between the independent and the dependent variables since p = 0.000 < 0.05. The rejection of the null hypothesis led to a conclusion that the frequency of using social media influenced academic performance. The study recommended that students should always use appropriate social media platforms to bolster their academic performance.

Keywords: Academic performance; colleges; frequency; social media

Full Text:

PDF

References


Acheaw, M., & Larson, A. (2015). Use of social media and its impact on academic performance of tertiary

institution students. Journal of Education, 6, 694.

Amadi, E. C., & Ewa, C. J. (2018). Social media networking and the academic performance of university students’

in Nigeria: A study of the Rivers State University, Port Harcourt. International Journal of Innovative Scientific and Engineering Technologies Research, 6(1), January-March, 2018, 24-31. Retrieved from https://www.researchgate.net/publication/323522199

Amukune, S. (2013). Effect of social network browsing on learning behaviour of University students, Mombasa

Kenya. An Act Relative to Bullying in Schools, Chapter 92 of the Acts of 2010.

Aslam, A., & Nazim, M. (2016). Social networking in library and information services: current scenario. SRELS

Journal of Information Management, 53(2), 113-118. DOI: 10.17821/srels/2016/v53i2/91270.

Balogun, N. A., Awodele, T. A., Bello, O. W., Oyekunle, R. A., & Balogun, U. O. (2017). Impact of social networks

on the increase of cyberbully among Nigerian University students in Ilorin Metropolis. Journal of Sustainable Technology, 8(2), 102–111.

Bozkurt, A., Karadeniz, A., & Kocdar, S. (2017). Social networking sites as communication, interaction, and

learning environments: Perceptions and preferences of distance education students. Journal of Learning for Development (JL4D), 4(3), 348-366.

Bozkurt, A., Karadeniz, A., & Okur, M., R. (2015). Online social networks as Communication and learning

environments: Post-graduate students' attitudes and preferences. In, Proceedings of 7th International Conference on Education and New Learning Technologies Conference (EDULEARN15), Barcelona, Spain, 4686-4694, 6th-8th July 2015.

Carly, M. G., & Anna, L. (2016). Springer Science + Business Media LLC 2016. M. Gellman (ed.), Encyclopedia of

Behavioral Medicine. DOI: 10.1007/978-1-4614-6439-6_101953-1

Creswell, J. W. & Plano Clark, V. L. P. (2010). Designing and Conducting Mixed Methods Research. 2nd Edn.

Thousand Oaks, California, USA: Sage Publications.

Chandler, D. (2002). Technological or media determinism. Available at:

http://www.aber.ac.uk/media/Documents/tecdet/tdetold.html (accessed 2 December 2014).

Communications Authority of Kenya CAK, (2019). Fourth quarter sector statistics report for the financial year

/ 2018 (APRIL-JUNE 2018). Retrieved from: https://www.ca.go.ke/document/sector-statistics-report-q4-2017-18/

Creswell, J. W. (2014). Designing and Conducting Mixed Methods Research. 2nd ed. Sage Publications.

Duggan, M. (2015). Mobile messaging and social media 2015. Retrieved from

http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015/

Efstratia, A. & Martijn, B. (2016). Social network sites, individual social capital and happiness.

Research paper published at Springerlink.com. DOI 10.1007/s10902-016-9808-z

Gall, M. D., Borg, W. R., & Gall, J. P. (2007) Educational research: an introduction (8th ed.). New

York: Pearson Education Inc.

Ganti, A. (2020). Correlation Coefficient Definition-Investopedia. Retrieved from https:

www.investopedia.com/terms/c/correlatiocoefficient.asp

Gunby, J. D & Schutz, P.A. (2016). Developing A Mixed Method Proposal. A Practical Guide for

Researchers. American Educational Research Journal, Sage Publications, Nov, 2016.

Hameed, Z., Maqbool, A., Aslam, E., Hassan, E., & Anwar, M. (2013). Effect of social networking

sites on student academic performance and behaviour in the University of Pakistan. Asian journal of empirical research, 3(6), 775-784.

Hunter, C. (2012). Number of Facebook users could reach 1 Billion by 2012. The Exponent Online,

January 12, 2012, accessed November 8, 2012. Retrieved from http://www.purdueexponent.org/features/article_8815d757-8b7c-566f-8fbe-49528d4d8037 .html.

Jenssen, B. P., Klein, J. D., Salazar, L. F., Daluga, N. A., & Diclemente, R. J. (2009). Exposure to

tobacco on the Internet. Pediatrics journal[online] 2009. Available from: URL: http://www.ncbi.nlm.nih.gov

Kolan, B. J. & Dzandza, P. E. (2018). Effect of social media on academic performance of students

in Ghanaian Universities: A case study of University of Ghana, Legon. Library Philosophy and Practice (e-journal), 1637. https://digitalcommons.unl.edu/libphilprac/1637

Kombo, D. K., & Tromp, D. L. A. (2011). Proposal and thesis writing: An introduction. Nairobi:

Acts Press.

Koross, R., & Kosgei, S. (2016). The Role of social media on student unrests in Kenyan public universities.

International Journal of Scientific Research & Innovative Technology, 3(6)

Kothari, C. R. (2014). Research methodology: Methods and Techniques (3rd Edition). New Delhi: New Age

International Publishers.

Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and

Psychological Measurement, 1970(30), 607-610. Available at: https://doi.org/10.1177/001316447003000308

Kuppuswamy, S., & Narayan, P. (2010). The impact of social networking websites on the education of youth.

Internal Journal of Virtual Communities and Social Networking (IJVCSN), 2(1), 67-79.

Li, J., Lai, J., & Zhang, G. (2015, July). Investigating the reasons of hiding personal relationships in SNS. In

Proceedings of the 2nd European Conference on Social Media 2015: ECSM 2015 (p. 278). Academic Conferences Limited.

Marett, M. J. & Choo, W. F. (2016). Victimization after meeting with online acquaintances: A cross-sectional

survey of adolescents in Malaysia. Journal of Interpersonal Violence.

Maya, k. G. (2015). Achievement scripts, media influences on Blacks students’ academic performance, self-

perceptions and carrier interests. Journal of Black Psychology, 42(3), 195-220. DOI: 10.1177/0095798414566510

McLuhan, M. (1964). Technological determinism. Retrieved 12 September 2012 from

http://masscommunicate.files.wordpress.com/2010/04/technological-determinism- marshall-mcluhan.pdf

Mediabistro (2014). Bookmark it: A comprehensive look at 2014 global Internet and social media stats [DECK].

Available at: mediabistro.com/alltwitter/files/2014/01/wearesocial-social media-penetration-worldwide-e1389183989165.png.

Mingle, J., & Musah, A. (2015). Social media network participation and Academic performance in senior High

schools in Ghana. Library philosophy and practice (e-journal). Paper 1286 Retrieved from http://digitalcommons.unl.edu/libphilprac/1286.

Molina, J. & Cameroon, R. (2015). Emergent MMR management and Marketing. Oxford Handbook of Mixed and

Multimethod Research (Eds), Oxford University Press.

Moshi, T. B., Ndeke, F. N., Asatsa, S., & Ngozi, E. O. (2018). Social media use influence on learning behaviour of

secondary school students in Moshi Municipality, Tanzania. International Journal of Indian Psychology, 6(3), 83-92. DIP:18.01.029/20180603, DOI:10.25215/0603.029

Mutua, W. (2011). East Africa uptake of Facebook among urban youth [online]. Retrieved, July 15th 2017-

blogsy.net/Kenya/technology/east-Africa.

Neubauer, B. E. (2019). How Phenomenology can help us learn from the experiences of others. Retrieved from

https://link.spinger.com/article/10.1007/s400347-019-0509-2

Obi, N. C., Bulus, L. D., Adamu, G. M., & Sala’at, A. B. (2012). The need for safety consciousness among youths

on social networking sites. Journal of Applied Science and Management (JASM), 14 (1).

Ondiek, J. (2008). Techniques of Writing Research Proposals and Reports in Education and Social Sciences.

Nairobi: Kanezja Publishers.

Osharive, P. (2015). Social media and academic performance of students, conference paper of January 2015.

Retrieved September, 2016 from https://www.researchgate.net/publication/273765340

Owusu, A. & Agatha, G. L. (2015). Use of social media and its impacts on academic performance of tertiary

students. A case study of koforidua polytechnic, Ghana. Journal of education and practice, 6. Retrieved from https://www.iiste.org/journals/ndex.php/JEP/article/view/20048

Pagoto, S., Waring, M. E., May, C. N., Ding, E. Y., Kunz, W. H., Hayes, R., & Oleski, J. L. (2016). Adapting

behavioral interventions for social media delivery. Journal of Medical Internet Research, 18(1), 24. DOI:10.2196/jmir.5086.

Plano, V. L. C & Ivancova, N. V. (2015). Mixed Methods Research: A Guide to the Field (Mixed Methods Research

Series). Sage Publications.

Rosen, L. (2011). Poke me: How social networks can both help and harm our kids. Washington, DC: American

Psychological Association.

SIMElab Africa (2019). Social Media Consumption in Kenya: Trends and Practices. United States International

University-Africa (USIU-Africa)


Refbacks

  • There are currently no refbacks.




Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

SEREK publication https://serek.or.ke

 

This work is licensed under a Creative Commons Attribution 4.0 International License